According to World Bank “Poverty is hunger. Poverty is lack of shelter. Poverty is being sick and not being able to see a doctor. Poverty is not having access to school and not knowing how to read. Poverty is not having a job, is fear for the future, living one day at a time. Poverty is losing a child to illness brought about by unclean water. Poverty is powerlessness, lack of representation and freedom”


Apart from economic poverty, there are various types of poverty at different levels which negatively impact people’s lives. There is social poverty, which makes people to be undervalued, have few or no rights and have no voice. Health poverty, which is having no access to physical and emotional health care services. Environmental Poverty has to do with harmful Physical surroundings, i.e bad climate, unclean water supply, repulsive housing systems and natural disasters. All of these affect a person's well-being. The negative outcomes of these factors puts people’s lives at a risk.


The very opposite of poverty is wellbeing. Wellbeing is Happiness
Comfort, Security, Welfare, Safety, Health, Bliss, Joy etc. The right of everyone to enjoy the highest attainable standard of life can only be realised when the conditions in which they are born, grow, live, work and age are addressed.


Wellbeing is encompassing and holistic, pointing to different areas of life. The measurement of well-being and poverty are intertwined. Many people including policy makers all around the world believe that the reduction of poverty essentially sits alongside with the promotion of wellbeing.


In our world today, especially in the developed countries, many are privileged to experience unprecedented levels of wellbeing. However, chronic poverty still remains a major concern for many developing countries and the international community as poverty undermines wellbeing.


Being poor globally is associated with lower life satisfaction, and with greater stress, pain and anger. For us at Blossom Life Foundation, the unbiased accounts of how people are living and feeling is at the heart of our informed reasons for promoting wellbeing.


This Initiative came out of desire and passion to see people live good and quality lives which will in turn positively affect the society we live and make the world a better place.


As a member of Sustainable Development Goals global community, we are in pursuit of goals that improve global wellbeing; we begin from our own little corner. The right to health, and other human rights, are universal, and we share a responsibility to seek the realisation of a better world.

Through our Wellbeing campaigns, we offer new perspectives on what matters and new ways to link people's expectation to their confronting reality of life.